Performance marketing tied to one number: cost per acquisition.
Full-funnel media planning across Google, Meta and beyond — measured by what it actually costs to win a customer, not platform-siloed vanity metrics.
Every channel accountable to one target.
Not separate vendors pointing fingers at each other — one team, one number.
Full-funnel media planning
Budget allocated across channels based on where each rupee performs best, not siloed by platform.
Cross-channel budget allocation
Spend reallocated between Google, Meta and other channels in response to real-time performance, not a fixed monthly split.
CAC & LTV tracking
Dashboards showing what it actually costs to win a customer, and what they're worth over time.
Attribution modeling
Understanding which touchpoints actually drive conversions, instead of handing all the credit to last click.
Creative & landing page testing
Continuous testing across ad creative and landing pages to lift conversion rate, not just traffic volume.
Monthly test roadmap
A structured plan for what gets tested next, based on what the data from every channel is actually telling us.
One team, one number, no finger-pointing.
Here's what's actually different about how we run performance marketing.
One number, one team
Every channel is accountable to the same cost-per-acquisition target — not separate teams optimizing for different metrics in isolation.
Transparent reporting
Real numbers tied to revenue and CAC, not vanity metrics dressed up to look good in a monthly slide deck.
No lock-in contracts
Month-to-month after an initial 3-month minimum — enough time for cross-channel data to actually mean something.
India-wide, directly reachable
You talk to the person actually managing your budget allocation, not a rotating account manager queue.
Signs you've outgrown single-channel management.
Performance marketing earns its keep once these start sounding familiar.
- You're running ads on multiple channels, but nobody's looking at the big picture across all of them.
- You care about cost per acquisition and lifetime value, not just cost per click on one platform.
- You want one team accountable for overall growth, not several vendors pointing fingers at each other.
- You have — or are ready to commit — enough budget to test meaningfully across more than one channel.
How much does performance marketing cost?
We don't publish fixed packages — the number of channels and total spend change the scope entirely.
- Your total monthly ad budget across all channels combined.
- How many channels are involved (Google, Meta, and beyond).
- Whether cross-channel tracking and attribution need to be built from scratch.
- How much creative and landing page testing is included alongside media buying.
When does it make sense to combine channels?
Both are legitimate starting points — the right one depends on how many channels you're already running.
| Single-channel management | Performance marketing | |
|---|---|---|
| Scope | One platform, optimized in isolation | Budget allocated across all channels toward one CAC target |
| Attribution | Each platform's own reporting | Cross-channel view of what's actually converting |
| Best for | Testing one channel, smaller budgets | Multi-channel spend, scaling growth |
From scattered channels to one accountable number.
Every engagement starts with proof of the gap, then builds in that order.
Cross-channel audit
We pull performance data from every channel you're running into one view, and find where budget is being wasted or double-counted.
Attribution & tracking setup
Proper cross-channel tracking wired up so we can see what's actually driving conversions, not just what each platform claims.
Budget reallocation
Spend shifted toward what's actually working, tested in controlled increments rather than all at once.
Test & scale
Monthly reporting tied to CAC and LTV, with a clear roadmap of what gets tested next across creative, landing pages and channels.
Loved by the brands we grow.
Real feedback from real engagements — not cherry-picked one-liners.
Mediastuff didn't just run ads for us — they rebuilt how our whole website talks to search engines. Three months in, our organic leads had nearly doubled.
Google Ads was burning budget with nothing to show for it before Mediastuff took over. They rebuilt our funnel from the keyword list up — cost per lead dropped by more than half in the first quarter.
Our admissions team was chasing leads that never converted. The new landing pages and lead gen system Mediastuff built more than doubled our enquiry-to-admission rate in one intake cycle.
Our Instagram had thousands of followers but almost no sales coming from it. Mediastuff rebuilt our content calendar and community strategy — within two months, social was actually showing up as a real channel in our revenue numbers.
We needed a website that didn't just look premium but actually ranked. Mediastuff delivered both — load times dropped and we started showing up for searches we'd never ranked for before.
Mediastuff built our booking app from scratch and it just works. No missed deadlines, no vague updates — they explained every technical decision in language our whole team could actually follow.
Frequently asked questions.
Straight answers, the same ones we'd give on a call.
It depends on how many channels you're running and how competitive your market is, so we don't quote a number blind. We'll model a realistic budget across channels during the free audit and build a custom quote around it.
Running channels separately usually means each platform reports its own numbers in isolation, often double-counting the same conversion. Performance marketing coordinates the whole budget toward one cost-per-acquisition target, with cross-channel attribution showing what's actually driving results — not just what each platform claims credit for.
Generally, performance marketing makes the most sense once you're running meaningful spend across two or more channels. If you're just starting out on a single channel or a smaller budget, a focused service like Google Ads or Meta Ads alone might be the better starting point — we'll tell you honestly which fits during the audit.
Cost per acquisition and customer lifetime value, tied back to actual revenue — not impressions, clicks, or engagement numbers that look good in a slide deck but don't reflect what's happening to your bottom line.
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